If you are selling a product as a company, you have enough on your mind. You have to keep developing, you have to stay attractive to your customers, you have to stay attractive to any investors, you have to do all sorts of things. You are responsible for all that, but there is more. You are also ultimately responsible for smaller things, like the packaging of the product. This is a tricky subject for many people because they don’t actually know very well what to look for when choosing packaging and how to choose between them. The result? Packaging that could have been better. We won’t let that happen here, which is why we are going to help you get started a bit. Come on, we’ll get to work together soon.
Material
First of all, the material. More and more plastic is being used and that’s a shame, that’s absolutely not what we want. No, we want you to choose something with a less bad impact on the earth, on people’s bodies and on animals. For example, take a look at glass packaging from Calaso. This company sells packaging made of glass in all shapes, sizes and colours that does not have a bad impact on the earth. Produced responsibly means it can be used responsibly.
Closure
Closure is much more important than most people think. It starts with the profile in the cosmetic bottle or jar that the closure fits onto. The closure is of such importance that people may refrain from buying the product in case of a negative previous experience. For example, think of a ketchup bottle that doesn’t close properly, and you start shaking it; all ketchup all over the wall, you shouldn’t want that.
Shelf life
In addition, the shelf life of your product in a particular packaging is also something to think about. For example, look for packaging that holds your product better, so you can use it for longer, there are those too. Glass works much better and more natural for many products than plastic anyway, keep that in mind.
Appearance
Then there is the appearance. With glass, for example, you give a completely different, more luxurious look than with plastic. Keep this in mind because every part of the packaging has an effect on the look. You can even personalize it with a logo of your own company, perfect right.
